Essential cookies are always on. These technical cookies are required for the operation of our sites. Without using these our sites can't operate properly.
Right now only some of these can be turned off. We’re working on the rest. Experience cookies allow Asda to recognise and count visitors to our sites. This means we can check our online services are working and help us make improvements on our online services. Experience cookies also allow us to remember the choices you make, such as the items in your basket or your display preferences.
We may record your visits to our websites, the pages you have visited and the links you have followed. We use this information, along with other information about you as a customer, to help make our advertising relevant to your interests both on our sites and other sites you may visit. We also use these to limit the number of times that you see an ad and to inform us how effective a particular ad has been.
Asda do not use targeting cookies
Cookies, device identifiers, or other information can be stored or accessed on your device for the purposes presented to you.
Ads can be shown to you based on the content you’re viewing, the app you’re using, your approximate location, or your device type.
A profile can be built about you and your interests to show you personalised ads that are relevant to you.
Personalised ads can be shown to you based on a profile about you.
A profile can be built about you and your interests to show you personalised content that is relevant to you.
Personalised content can be shown to you based on a profile about you.
The performance and effectiveness of ads that you see or interact with can be measured.
The performance and effectiveness of content that you see or interact with can be measured.
Market research can be used to learn more about the audiences who visit sites/apps and view ads.
Your data can be used to improve existing systems and software, and to develop new products
Your precise geolocation data can be used in support of one or more purposes. This means your location can be accurate to within several meters.
Your device can be identified based on a scan of your device's unique combination of characteristics.
Your data can be used to monitor for and prevent fraudulent activity, and ensure systems and processes work properly and securely.
Your device can receive and send information that allows you to see and interact with ads and content.
Data from offline data sources can be combined with your online activity in support of one or more purposes
Different devices can be determined as belonging to you or your household in support of one or more of purposes.
Your device might be distinguished from other devices based on information it automatically sends, such as IP address or browser type.
We and our partners store and/or access information on a device, such as unique IDs in cookies to process personal data. You may accept or manage your choices by clicking below or at any time in the privacy policy page. These choices will be signaled to our partners and will not affect browsing data.
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised ads and content, ad and content measurement, audience insights and product development.